If you think you’ve noticed a few new things since the last time you visited our website or saw us at a tradeshow, you’re likely onto something! Over the last few months, the team at CMI has been very busy making a number of enhancements to the business to reflect our growth and success.
The first big change you’ll notice would be a new logo and updated brand colours. A newly minted tagline accompanies this logo. We recognized that our old logo was a little dated and didn’t accurately reflect our business and recent accomplishments.
This would include our selection to the very prestigious Growth 500 Award from Canadian Business magazine. This alerted us to the fact that our brand needed to be a better representation of who we are, what we stood for, and most importantly where we wanted to take the business in the coming years.
Our objective was to reflect a progressive business that’s very much tech-forward in its mindset and philosophy. We believe the logo you’re seeing is very much a reflection of this.
If you’ve seen us at an industry tradeshow this year, you might recall seeing the snazzy new booth we’re now using. Combined with our new branding and revamped marketing material, it’s a clear indication of our long-term commitment to you and the industry as a whole.
The final piece of the “new and improved” puzzle was the launch of a new broker-specific website. Since exiting the consumer mortgage broker market, we knew we needed a dedicated website to service your needs in a more effective manner.
While just the start, our vision for the new broker site and the mortgage broker community as a whole would be to provide you with the content and tools you’ll need. We want to be your go-to source for all your private lending needs.
Our goal is to be a leader in this market through innovation, integrity and a commitment to excellence in everything we do. We know this is a lofty goal, but it’s one we’re committed to just like we’re committed to you.
This period of self-reflection also pinpointed for us the need to deliver more and better quality resources to our mortgage broker community, forging stronger and longer-lasting relationships with you.
We will be developing more content and marketing support in the coming months as we continue to evolve to meet your needs and expectations. We encourage you to reach out to us and let us know what you’d like to see in the way of information that can help you be more effective and successful.
In turn, we will do our very best to provide you with the information you’ll need to close more deals, satisfy more customers and grow your business with your partners at CMI by your side!